Zavius Jewelers specializes in custom-designed fine jewelry and has a large selection of finished ready-to-purchase inventory. Featuring the highest quality precious natural gemstones and diamonds, Zavius’ custom creations epitomize creativity, rarity, and quality without compromise. Zavius offers a full selection of fine jewelry and jewelry repair services. We take pride that all of our work is completed on premises combining old-world craftsmanship with state-of-the-art tools to offer: custom-designed jewelry, full-service inspection and cleaning, sizing, repair, appraisals, and more. We invite you to come into our store to experience THE ZAVIUS DIFFERENCE, the unparalleled customer service, and the beauty of Zavius’ jewels.

Luis Pavez, a master jeweler, founded Zavius in 1990. He is the artist, mastermind, and the heart and magic behind each custom-designed piece of fine jewelry that is purchased in our store. Luis takes pride and care to design a unique piece for every client and has an intimate understanding of the best and most cost-effective way to create each piece. Whether your goal is a one-of-a-kind engagement ring or restyling a piece of jewelry from your past, you will be pleasantly surprised by how simple it is to create your very own design.

We strive for 100% complete satisfaction for everything that we create and sell. Complete Satisfaction starts first by sourcing the highest gemstones available in the market and by knowing each stone’s country of origin. We steadfastly refuse to purchase any stones that do not meet the extremely high standards we have set. Your gemstone will shine brilliantly for generations due to these high-quality standards.

The Zavius Difference means that every customer will be treated with the exact same care and attention no matter their budget or goal. We commit to giving each customer our time, experience, and ultimately a very fair transaction. Whether you are buying or having an engagement or wedding ring designed or selling a family heirloom or metal, we invite you to come to our Rockford jewelry store to experience the Zavius difference.

 Master Jeweler, Luis Pavez - founder of Zavius custom designed fine jewelry

Master Jeweler, Luis Pavez