Zavius Jewelers specializes in custom-designed fine jewelry, including wedding bands and engagement rings and has one of the largest selections of ready-to-purchase jewelry in Rockford, Illinois. Featuring the highest quality diamonds and precious natural gemstones, Zavius’ custom jewelry creations epitomize creativity, rarity, and quality without compromise. Zavius offers a full line of fine jewelry and jewelry repair services. If you’re looking for the highest quality and a vast selection of rings, diamond earrings, bracelets, necklaces, or men’s jewelry you’ve come to the right place! Visit us today and see why Zavius is the jewelry store of choice in the Rockford, Illinois, area.

Unlike many jewelry stores, all our work (whether repair or custom design) is completed on premises, combining skilled, artisan craftsmanship with state-of-the-art tools to offer truly unique, stunning, custom-designed jewelry, full-service inspection, cleaning, sizing, remounting, repair and appraisals, and more. We’re invested in offering the very best jewelry and services and our goal is to remain your jeweler of choice for generations.

We invite you to come into our store to experience THE ZAVIUS DIFFERENCE, the unparalleled customer service, and the beauty of Zavius’ jewelry creations.


Luis Pavez, a master jeweler, founded Zavius in 1990. He is the artist, mastermind, heart, and magic behind each custom-designed and crafted ring and fine jewelry piece that is purchased in our Rockford store. Luis takes pride and care in designing a unique piece for every client and has an intimate understanding of the best and most cost-effective way to create each piece. Whether your goal is a one-of-a-kind engagement ring or restyling a piece of jewelry from your past, you will be pleasantly surprised by how simple it is to create your very own design.

We strive for 100% complete satisfaction for everything that we create and sell. Complete satisfaction starts first by sourcing the highest quality gemstones available and by knowing each stone’s country of origin. We refuse to purchase any stones that do not meet the extremely high standards we have set. This means your gemstone will shine brilliantly for generations.

THE ZAVIUS DIFFERENCE means that every customer will be treated with the exact same care and attention, no matter their budget or goal. We commit to giving each customer our time, experience, and ultimately a very fair transaction. Whether you are buying or designing an engagement or wedding ring, selling a family heirloom, or metal, we invite you to visit our Rockford jewelry store to experience THE ZAVIUS DIFFERENCE.

Master Jeweler, Luis Pavez