custom design jewelry Zavius jewelers rings from Rockford ilCUSTOM JEWELRY DESIGN IN ROCKFORD, IL

Custom jewelry design in Rockford, IL. Zavius Jewelers is an industry leader in the area of custom designed jewelry. We are a team of highly motivated professionals lead by our founder, master jeweler, Luis Pavez. Our team is committed to providing the best products and services available in the industry. Our strength is generated from our commitment to our clients, community, industry and employees. We are sensitive and responsive to our client’s needs, and devoted to exceeding their satisfaction.

Zavius Jewelers has grown our business in the past 30 years. We have expanded dramatically from our original location in downtown Rockford, IL, moving to a 13,000 square foot store designed by Luis himself. This beautiful new space is located in Rockford’s premiere retail corridor off Perryville Road with easy access from Interstate 90.


Luis Pavez, a master jeweler, founded Zavius in 1990. He is the artist, mastermind, heart, and magic behind each custom-designed and crafted ring, and every fine jewelry piece that is purchased in our Rockford, IL store. Luis takes pride and care in designing a unique piece for every client. He as an intimate understanding of the best and most cost-effective way to create each piece. Whether your goal is a one-of-a-kind engagement ring or restyling a piece of jewelry from your past, you will be pleasantly surprised by how simple it is to create your very own design.

We strive for 100% complete satisfaction for everything that we create and sell. Complete satisfaction starts first by sourcing the highest quality gemstones available and by knowing each stone’s country of origin. We refuse to purchase any stones that do not meet the extremely high standards we have set. This means your gemstone will shine brilliantly for generations.