Life is too short and jewelry is too personal to be adorned in something made for the masses.

Zavius Jewelers is an industry leader in the area of custom designed jewelry. We are a team of highly motivated professionals lead by our founder, Luis Pavez, and committed to providing the best products and services available in the industry. Our strength is generated from our commitment to our clients, community, industry and employees. We are sensitive and responsive to our client’s needs and devoted to exceeding their satisfaction.

We have grown our business in the past 30 years and have expanded dramatically from our original location in downtown Rockford to a 13,000 square foot store designed by Luis himself and located in Rockford’s premiere retail corridor off Perryville Road with easy access from Interstate 90.